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      <image:caption>About us OpenAir’s journey is 15 years in the making. Our mission is to improve respiratory health and quality of life for individuals and the community, whilst easing the burden on our health system.</image:caption>
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      <image:title>Home - ‘Scandalous’: Union pushes government to broaden silicosis protections</image:title>
      <image:caption>The Sydney Morning Herald February 2021</image:caption>
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      <image:title>Home - “Watching your child struggling to breathe is horrible’: The lives changed by Britain’s poisonous air”</image:title>
      <image:caption>The Independent September 7th 2020</image:caption>
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      <image:title>Home - “Air pollution is returning to pre-covid levels”</image:title>
      <image:caption>The Economist September 5th 2020</image:caption>
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      <image:title>Home - “Personalised healthcare on an unprecedented scale”</image:title>
      <image:caption>Sonin Agency January 2021</image:caption>
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      <image:title>Home - 6 Ways to Improve Lung Health</image:title>
      <image:caption>A strong, healthy respiratory system doesn’t happen on its own.</image:caption>
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      <image:title>Home - How yoga is the new weights room for your lungs</image:title>
      <image:caption>Find out how yoga is helping patients suffering from COPD</image:caption>
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      <image:title>Press - “Air pollution is returning to pre-covid levels”</image:title>
      <image:caption>The Economist September 5th 2020</image:caption>
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      <image:caption>Sonin Agency January 2021</image:caption>
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      <image:title>Press - “Watching your child struggling to breathe is horrible’: The lives changed by Britain’s poisonous air”</image:title>
      <image:caption>The Independent September 7th 2020</image:caption>
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      <image:title>Press - ‘Scandalous’: Union pushes government to broaden silicosis protections</image:title>
      <image:caption>The Sydney Morning Herald February 8th 2021</image:caption>
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    <lastmod>2023-12-05</lastmod>
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      <image:title>About Us - Workplace health</image:title>
      <image:caption>Due to COVID-19 there’s an increasing focus on workplace health. Tradesmen working in dusty environments are at much higher risk of silicosis, a fatal lung disease, and unions around the world are agitating for improved work practices. Breathe can provide accurate correlation between local air quality and lung performance, enabling workers and unions to quantify the damage their working environment is causing their lungs This information can inform better work practices, saving lives and reducing liability for employers</image:caption>
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      <image:title>About Us - Reducing costs and saving public health resources</image:title>
      <image:caption>OpenAir aims to lift the load on hospital admissions and reduce the economic impact of respiratory illness on the health system In the UK alone, 12m people suffer respiratory illness, with direct costs to the economy exceeding £11bn a year according to the British Lung Foundation. Our goal is to significantly reduce this.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e970c545adb8b36689ab969/1612198993617-TC7DIYOFVXUKJXL26R6M/OpenAir-Med-is-a-finalist-in-the-UK-App-Awards-2020-1024x535-1.png</image:loc>
      <image:title>About Us - Measure your peak lung flow in a single breath, and receive personalised analytics and data measurements in real time. Linking your lung performance to your external environment and the potential impact it is having on your health such as air pollution, pollen and humidity.</image:title>
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      <image:title>About Us - Exercise induced asthma</image:title>
      <image:caption>Exercise Induced Asthma can degrade lung performance by up to 40% - without the athlete realising. We can help athletes ensure their lungs are always at 100%      Environmental factors e.g. pollen, or dry, cold air induce EIA Exercise induced asthma impacts 12-15% of the population 70% of the UK swim team and a third of Team Sky cyclists have EIA Breathe is specifically designed to track the conditions that lead to degradation of performance, and help athletes pre-emptively treat, before their lungs succumb to an attack.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e970c545adb8b36689ab969/1599742218428-L43ZM90XVWFK871MLHVV/Don+headshot.jpg</image:loc>
      <image:title>About Us - OpenAir is 15 years in the making</image:title>
      <image:caption>Dr Don Butler is a Paediatrician in private practice with 40+ years experience and has a strong track record of utilising medical data for improved patient outcomes in clinical and administrative settings. Following years of treating children and adolescents with respiratory illness, it became more apparent that there was a significant lack of data and insight to proactively treat respiratory ailments effectively. Thus OpenAir was born. We aim to allow patients to measure their lung performance outside of clinical settings wherever they are in real time, and for the first time pair this information with external third party data. Allowing our users to proactively manage and take control of their lung health with personalised data analytics, improving quality of life for individuals and their loved ones.</image:caption>
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      <image:title>About Us - Tracking your lung performance wherever you are. Traditional spirometers have been too large in size to be truly portable or confined to your doctor’s surgery with results limited to individual readings. As a result data sources are non aggregated and regular measurement can be difficult as well as delayed, inaccurate or both. The OpenAir Breathe has changed that: On the go measurement Upload to your GP pre-empt attacks</image:title>
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      <image:title>About Us - Improving the quality of life for you and your loved ones</image:title>
      <image:caption>OpenAir’s mission is to transform our users’ lives by stopping their conditions from getting in the way of sports, work, activities, and relationships. Respiratory ailments are under treated and global cases are rising: Affecting over 1 billion people worldwide It is the leading cause of deaths in under 5’s And the third biggest killer overall</image:caption>
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      <image:title>About Us - We want to preempt episodes and track when, where and how lung disease occurs in the population</image:title>
      <image:caption>Impaired performance occurs 24-36 hours prior to a respiratory episode, long before the individual senses anything is wrong. The OpenAir Breathe detects this, allowing preventive action to be taking leading to better patient outcomes - saving both resources an costs for the health sector.</image:caption>
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      <image:title>About Us - The OpenAir Breathe™ is a device and app that collects physiological data through FEV1 and Peak Flow measurements for both people suffering a pre existing condition such as asthma or COPD, but is also beneficial for people without noticeable symptoms simply managing their health or peak athletes looking to achieve maximum performance.</image:title>
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    <lastmod>2020-05-22</lastmod>
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      <image:title>Blog - 6 Ways to Improve Lung Health</image:title>
      <image:caption>A strong, healthy respiratory system doesn’t happen on its own.</image:caption>
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      <image:title>Blog - How yoga is the new weights room for your lungs</image:title>
      <image:caption>Find out how yoga is helping patients suffering from COPD</image:caption>
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